There's no doubt the Fiat Group has done a pretty good job revitalizing Maserati since it acquired the famed brand from De Tomso in 1993.And even though a much needed replacement for the Quattroporte sports saloon that has been on the market since 2004 has yet to be introduced, the Italians are already moving into new territory with the Kubang, the firm's first attempt in the SUV category.Unveiled as a thinly disguised show car in Frankfurt earlier this month, the Kubang combines a Jeep Grand Cherokee-sourced platform with an Italian-styled body designed in Modena and an as-of-yet, unspecified engine that will be built by Ferrari in Maranello.
The new model, which will most likely be built in Detroit, is due on the market in 2013 – that is, if Fiat and Chrysler remains true to their word, as the Italian side of the group does have a tendency to constantly revise, delay or even in some cases completely scrap its plans.
Following its world premiere, Maserati has now published a new video of the Kubang. The promotional clip starts off with a little bit of history before it introduces the Kubang in digital form and under the sounds of an American song which says "we can do anything, we can be anyone, just close your eyes and try to see" - perhaps as a nod to current Jeep Grand Cherokee owners...
You can watch it in the video after the break.
Here's our first look at the Maserati Kubang SUV that will be making its world debut today at the Frankfurt Motor Show. We'll soon bring you more details and live pictures from the reveal, but read on to see what we know so far.
At the upcoming Frankfurt auto show, Maserati will display a new special edition version of its sleek GranCabrio designed by Italian fashion house Fendi, which is best known for its expensive "baguette" handbags.
